Regulars leave quietly.
A shop rarely knows who stopped coming. By the time sales drop, those customers are already gone.
About us
Every kedai deserves
regulars.
Choplah is a community rewards platform for Malaysian shops. Members collect chops and points at every shop on Choplah, in one free wallet on their phone. Shops get a simple way to turn first visits into regulars.
The problem
Regulars keep a kedai alive.
Most shops can't see them.
Malaysia's neighbourhood shops win customers every day: the kopitiam, the salon, the pet shop, the weekend pop-up. Keeping them is the hard part.
Paper chop cards get lost.
They carry no name and no way to say thank you, so a shop can't invite anyone back.
Loyalty apps are built for big chains.
A shop's own app costs too much to build, and customers won't download one app for every kedai.
Ads and delivery apps keep the customer.
Shops pay for every click or order, and the relationship stays with the platform, not the shop.
Members feel it too: ten shops means ten paper cards and ten apps, and rewards that are easy to forget.
What Choplah does
One QR at the counter.
One wallet on every phone.
Choplah puts every shop's chop card in one free wallet for members, and gives shops the tools a chain's loyalty app would, for a flat monthly plan.
One QR at the counter
No new POS and no hardware. Customers scan after they pay.
One wallet for every shop
Members keep every chop card on their phone, free, with no app to download.
Know your regulars
See who is New, a Regular, an Insider, and who hasn't been back lately.
Reasons to come back
Chop cards, points, birthday rewards, events and Boosts that reach members nearby.
Pay when it works
Start free. On a paid plan, RM3 only for each new customer's first verified purchase.
How it works
Scan. Chop. Come back.
Scan
After paying, the customer scans your Choplah QR at the counter.
Chop
Your staff confirm the visit and the customer collects a chop.
Come back
The reward and your updates bring them back, visit after visit.
Who it's for
Built for both sides of the counter.
For shops
- Start on the Free plan. No card needed, no new POS.
- See who your regulars are, and who stopped coming.
- Rewards, events and Boosts to bring people back.
- Pay RM3 only when a new customer makes their first verified purchase on a paid plan.
For members
- Free, always. No app to download.
- Every shop's chop card in one wallet.
- Rewards, birthday treats and community events.
- Discover good shops near you.
Who we are
Local, warm and rewarding.
Choplah is built and operated by Bluepeak Consultant Sdn Bhd, a Malaysian e-commerce consultancy. We work with local brands every day, and we see the same gap: winning a customer once is hard, and keeping them is harder. Choplah is our answer: loyalty as simple as a paper chop card, with the reach of a whole community.
Neighbourhood first
We're starting with shops in SS2, Petaling Jaya, and growing area by area across Malaysia.
Fair to shops
A flat monthly plan, and fees only when Choplah brings you a new customer. No contracts.
Private by default
Members choose which shops can contact them, in line with Malaysia's PDPA. Members never pay.
Questions
Frequently asked questions
These answers describe the current web app. Updated 15 October 2026.
What is Choplah?
Choplah is a web-based loyalty and community platform for Malaysian shops, brands and events, operated by Bluepeak Consultant Sdn Bhd. Merchants manage QR campaigns and customer rewards; members use a free wallet.
How do members collect chops and points?
Scan a participating shop’s campaign QR and join its community. After a purchase, staff verify the qualifying visit or spend to add chops. Purchase points are currently added separately by staff. Scanning a QR alone is not proof of purchase.
Do members need to sign up at every shop?
Members keep a browser wallet after joining or signing in. A new community can reuse saved details after a one-time joining confirmation. Existing memberships under the same email are linked after email verification. Clearing cookies or changing browsers may require sign-in again.
Are rewards shared across all merchants?
No. Each merchant has its own points balance, chop-card rules, rewards and eligibility conditions. My shops shows the communities in your wallet and their recorded activity.
How much does Choplah cost for merchants?
Free membership is available for members. Merchant plans are Free (RM0), Kedai (RM79/month), Growth (RM199/month) and Brand/Mall (RM499/month). Paid plans also charge RM3 once per member’s first staff-verified qualifying purchase at that merchant. Signup and QR scans are free. See checkout and the Terms & Conditions for confirmed charges.
Are marketplace connections and AI personalisation available?
Shopee, Lazada and TikTok Shop purchases currently require manual verification where supported. Automatic marketplace connections are on hold. Current member personalisation uses activity and programme rules. AI is used only for backend study; it does not award rewards, charge merchants or contact members.
How do I contact Choplah?
Contact Bluepeak Consultant Sdn Bhd at customersupport@choplah.com for platform support, privacy requests or billing enquiries. For a shop’s goods, event or reward fulfilment, contact that merchant.
Does scanning a merchant QR automatically confirm a purchase?
No. A scan joins or opens the merchant community. Staff must record a qualifying paid purchase before purchase chops are awarded. Eligible campaigns, event RSVPs and passport stops can separately award the points stated by that community.
What is the RM3 first-purchase fee?
While a paid subscription is active, Choplah charges the merchant RM3 once for each member’s first staff-verified paid chop purchase at that merchant. It is added to the monthly invoice. Signup, QR scans, repeat purchases and purchased-point gifts do not trigger the fee.
How much do purchased bonus points cost?
Merchants can buy 1,000 purchased bonus points for RM11.50: RM10 point price plus a 15% service fee of RM1.50. A confirmed payment credits a separate merchant balance. Sending these points to that shop’s members does not add another fee. Points are loyalty credits, not money.
Can I use Choplah without installing an app?
Yes. Choplah works in a web browser. Members aged 18 or older register their name, phone number, email and date of birth through a participating community’s QR. Existing members can sign in with an email verification code or use their saved recovery key.
Which features are available now?
The current web app supports merchant profiles and sign-in, QR campaigns, chops, point rewards, birthday rewards, community passports, event RSVPs, feedback, purchased bonus points and paid Boost placements. Automatic marketplace imports, paid ticket checkout, automatic win-back messages and shared cross-shop balances are not part of the current self-service release.
Bring your regulars back.
Members join free. Shops start on the Free plan, with no card needed.